Placing a Transformational VP of Marketing for a Multi‑State Consumer Brand

CLIENT

AAA Club Alliance

INDUSTRY

Consumer Services

SOLUTION

Retained Executive Search

ROLE FILLED

VP, Marketing

TIMELINE

60 days (post-elevation)

IMPACT

Leadership in growth strategy

Background

AAA Club Alliance (ACA), a 13,000-employee organization with a history of service innovation, was undergoing structural and strategic transformation. As the organization looked to modernize its brand and elevate its marketing capabilities, it needed a senior leader who could drive long-term transformation.

The Challenge

Midway through the search, ACA elevated the role to a VP-level position reporting directly to the President, increasing the strategic scope and leadership expectations. The role required deep expertise in brand strategy, organizational transformation, and executive communication.

Juno’s Approach

Juno’s Technology & Marketing practice partnered closely with ACA stakeholders to realign the search around the elevated scope. Outreach spanned executive marketing networks, niche industry groups, curated pipelines, and targeted LinkedIn branding. The team remained agile throughout the process, ensuring alignment as the role evolved.

The Outcome

Within 60 days of the re-scoped search, Juno identified a highly qualified marketing executive who relocated from the West Coast to join ACA. The candidate demonstrated the strategic depth and leadership capability ACA needed to continue its brand evolution.

Lasting Impact

The hire positioned ACA to advance its brand strategy, drive modernization efforts, and accelerate marketing innovation across the organization.