Reputation Matters: Top tips every company can take when building an employer brand
Reputation doesn’t just precede Taylor Swift; your company’s public reputation is the first thing potential candidates see when they are considering applying for one of your open roles. In fact, 76% of candidates research the hiring company before applying (iHire) and even more eye-opening, 50% of employees say they wouldn’t work for a company with a bad reputation for even more pay (Gitnux).
Here’s what a strong employer brand can do for your organization:
Attract Top Talent
A well-defined employer brand helps attract high-quality candidates who are aligned with your company’s values, culture, and mission. When your organization is known for being a great place to work, you’ll find it easier to draw in talented individuals who are excited about the opportunity to work for your company. Even better, companies with a strong employer brand experience a 43% decrease in the cost per hire (Gitnux). Call it what you want, but I’d say that’s a win.
Increase Employee Retention
A strong employer brand not only helps attract talent but also helps retain it. Your employees want to work for an organization with a mission and reputation they can be proud of. When employees feel a strong connection to the company, they’re less likely to look for the getaway car and are more likely to stay. A strong employer brand reduces employee turnover by 28%, reducing the associated costs of hiring and training new employees (Gitnux). But honestly, who’s counting?
Enhance Employee Engagement
You should take it as a compliment that when employees have a positive perception of their employer and feel a sense of belonging, they are more engaged, motivated, and productive. This can lead to better overall performance and business outcomes. According to Forbes, companies with highly engaged employees are 21% more profitable.
Competitive Advantage
Clients and candidates have an abundance of organizations at their fingertips- what is it about your company that draws them in? A positive employer brand can enhance the public perception of your organization, which can benefit your customer relationships and overall business success. It creates a positive cycle where a good reputation attracts talent, leading to better performance, which in turn enhances the reputation further.
Make sure your company isn’t in a candidate’s list of names, in red, underlined due to a lack of employer brand. Instead build a reputation where candidates and clients alike want to be your first string.
Meet the Author
Chelsi Rosen
Talent Consultant, Talent Solutions
We never go out of style.
When we say, “Ultimate Connectors,” we mean the best at the talent acquisition game. Our expertise extends across industries, and verticals, with a broad network of professionals at all levels. Whatever your talent needs, we deliver a solution in a way that best fits your unique organization.